social media

Social media key to marketing success

Relationships and social media are key to reseller marketing success, says Darryl Brick

Choron believes vendors that make it easy for partners to represent them in the social world will guarantee that their

Social media and the channel?

How can resellers and vendors leverage social media to its full advantage and what role can channel partners play in influencing end-user decision makers in a positive way?

Genesys' Lisa Abbott says companies need to adjust the way that they perceive and measure customer

The Cultural Disconnect in customer service

In a world becoming more and more involved in mobile apps and social media, too many companies continue to distance themselves from their customers because they cannot or will not keep up with the new

Claire Macland, head of Avaya marketing EMEA, discusses social Media as part of a Customer Engagement

How to engage customers through social media

Social media is fast becoming the primary engagement channel for certain ages of the population, and where the younger generation leads, experience tells us the mainstream will eventually follow.