Dell makes channel changes

People Feb 04, 2013

Laurent Binetti replaces Emmanuel Mouquet as Dell’s channel lead in EMEA

Dell (NASDAQ:DELL) has revealed a change at the top of its European channel operations, with Laurent Binetti replacing Emmanuel Mouquet as its general manager for channel sales.

Binetti (pictured) most recently served as general manager for the Dell Commercial Business in Southern Europe.

Mouquet, who has overseen sales in Dell’s PartnerDirect programme since its creation, will take the post of general manager of Dell France. “I’m extremely thankful and proud of the fantastic work that our partners have accomplished over the last five years,” he comments.

“With their support, we have built a very strong and fast growing business, and have totally redefined the EMEA channel landscape. Laurent Binetti is the right leader to take our channel business to the next level, and Dell’s partners can look forward to a great future.”

According to Binetti, Dell is providing partners with its “most compelling and powerful offering” in its history, and says it will continue to invest in both its PartnerDirect programme and its solutions portfolio. “Working closely with our partners, we have built the strongest capabilities to date, and we look forward to continuing this close collaboration in future,” he comments.

Elsewhere Dell unveiled a new Online Solutions Configurator, which it flagged to partners in November. The firm says it will help partners close deals more easily than in the past by allowing them to price complex enterprise solutions. It is currently being trialled in the UK and Ireland, and will be rolled out to the rest of EMEA in the coming months.

“This will be the year of the Dell Online Solutions Configurator further easing business with Dell,” comments Ahmed Mouldaia, EMEA enterprise sales executive director, Dell. “This online configurator will help our partners win in the datacentre, empowering them to become autonomous by easily configuring end-to-end Dell enterprise solutions, guided by validation rules, and accessed directly through the PartnerDirect portal.

“The Dell Online Solutions Configurator means our partners can collaborate online with colleagues and Dell channel sales representatives facilitating a greater level of accuracy and reducing quoting lead-time.”

“Welcome to the new Dell”

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