Avnet assigns sales and marketing roles following Magirus acquisition
The new organisation is led by Sukh Rayat, senior VP, north region and computer components and integrated solutions (CCIS). Rayat is supported by four sales directors with responsibility for a mix of technology, customer and vendor specific business units.
Laura Harman will continue as sales director for the independent software, networking and security and HP business units. In addition, she will be responsible for the midmarket, system integrators and strategic accounts business units.
Christian Curtis is promoted to sales director of Avnet’s IBM and Oracle business units as well as its partner services, such as a 24x7 support desk and IT estate management.
Magirus UK MD Denise Bryant has been appointed to sales director of the open storage, EMC, NetApp, Hitachi Data Systems and Cisco business units
David House completes the line-up of sales directors with responsibility for original equipment manufacturers (OEMs) and managed service providers (MSPs).
Linda Patterson will continue in her role as marketing director.
Rayat believes the new structure will enhance the firm’s customer focus and engagement: “With an increased focus on customer groups, solutions and services, this structure will drive more collaboration between business units as Avnet helps its business partners find opportunities to grow and move into new markets, such as those presented by cloud computing and infrastructure convergence.”