Industry veteran to head up Aruba channel sales

Wireless vendor Aruba Networks has appointed Bob Bruce as its new vice president of worldwide channel sales.

“Channel execution is one of the key drivers behind Aruba’s strong growth over the last four quarters, and we’ve brought Bob on board to accelerate the trend,” explains Dominic Orr, Aruba’s president and CEO. “Goldman Sachs’ latest IT market survey shows that a growing number of IT managers are looking for bids from networking vendors other than Cisco, and as a best-of-breed vendor Aruba is named as a ‘disproportionate beneficiary’ of that trend.  We want to help our channel partners capitalise on this opportunity, and Bob’s long and successful career at some of Silicon Valley’s most storied companies make him an ideal choice for this important role.”

Prior to joining Aruba, Bruce was the vice president of North American sales for Meru Networks, where he was responsible for managing domestic sales operations. Before joining Meru, Bruce oversaw Juniper Networks’ service provider and enterprise channels in the US, Canada, and Latin America as the company’s vice president of Americas channels and head of Western enterprise sales. Prior to Juniper he served for nearly a decade as Cisco Systems’ vice president of US Channels.

“Aruba is pumping resources into its channel programs, and has the financial muscle to significantly expand their scope,” says Bruce.