Magirus bucks trend thanks to EMC sales

Distributor Magirus has announced 15 percent growth in its UK storage sales year on year, despite declining storage revenues worldwide during 2009/10.

The growth is gained largely from EMC (NYSE:EMC) storage solutions for virtualised environments. Explains Denise Bryant, UK managing director at Magirus: “We see significant opportunities for partners over the next 12 months to provide future-proofed, datacentre technologies, supporting their customers on the journey to cloud computing.

“A key element of this will be unified storage, as well as hot applications such as de-duplication where EMC’s Avamar and Data Domain solutions come to the fore,” she adds.
300 percent growth
Magirus reseller SNS has grown its revenues for unified storage by 300 percent during the last 12 months. It has seen particular success from its unified storage solutions, integrating EMC’s storage systems such as Celerra and CLARiiON with VMware’s Site Recovery Manager virtualisation technology and other applications for business continuity and disaster recovery.

Says Mark Burgess, director at London-based SNS: “Magirus has been invaluable in helping us to expand from virtualisation into storage – working with us on business development and sales pipeline plans through to marketing to drive demand.”

Magirus supported SNS with a two year marketing plan with market research, assessment and solution development. This included ‘technical deep dives’ and technical solution briefings conducted jointly by Magirus and EMC.
Key vendors
Going forward in 2010, Magirus says it will continue to focus on unified storage solutions from EMC as a cornerstone of its datacentre offering, along with virtualisation technologies from VMware (NYSE:VMW) and networking technologies from Cisco (NASDAQ:CSCO).