Dot Hill builds own channel with new storage range

News Christine Horton 2010-04-07 18:55
Andy Mills, VP of marketing and business development says Dot Hill is now looking to build its own channel of storage

Storage firm broadens portfolio for channel; latest range brings midrange-features to entry-level customers.

US storage vendor, Dot Hill Systems (NASDAQ: HILL), is looking to expand its channel following the introduction of its latest AssuredSAN disk-to-disk data protection appliances targeted at SMBs.

Traditionally an OEM vendor for the likes of HP, NetApp and Fujitsu, Dot Hill is now looking to build its own channel of storage partners and system integrators.
Entry level
The AssuredSAN 3000 Series, based on the firm’s 3000 storage platform announced in February, features a suite of disaster recovery applications, including the AssuredRemote remote replication software. Dot Hill says it is targeting the entry level space with the range, which includes robust volume copy, snapshot and remote replication in the range.

“[The 3000 Series] is feature rich for SMBs, with a price point that’s less than a mid-range product,” Andy Mills, VP of marketing and business development told Channel Pro.
Distribution
The firm currently has 70–80 active partners in the UK via distributor Hammer. Says Paul Hickingbotham, solutions manager at Hammer: “Building on the success of Dot Hill's AssuredSAN 2000 Series, the addition of enhanced snapshot and AssuredRemote features to the new AssuredSAN 3000 Series helps to create a reliable disaster recovery solution at a competitive price point. The new 8Gb Fibre Channel connectivity and an option for multiprotocol Fibre Channel and iSCSI hosts within the same solution will also put this system at the forefront of the industry.”
 
Dot Hill says its traditional tiered partner programme, launched in September 2009, includes lead generation, marketing assistance, opportunity registration discounts and in-field sales support.

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