Autodesk acquires Pixlr

Design and engineering software firm Autodesk (NASDAQ: ADSK) is adding to its portfolio with the news it has acquired Pixlr – an online service that allows people to create, collect, edit and share images – for an undisclosed sum.

Autodesk says the acquisition of the Swedish firm means it can add image editing to its consumer products, such as the SketchBook line. As a result of the acquisition, SketchBook Pro desktop users will now be able to read and write image file formats such as PXD and to exchange files while maintaining deep data such as layers. Current Pixlr users will immediately be able to add more freehand sketching to their projects through file compatibility with Autodesk SketchBook Pro desktop application.
 
“Lots of people – not just creative professionals — want to express themselves visually,” sais Samir Hanna, VP of consumer products at Autodesk in a statement. “Combining image editing capabilities with sketching capabilities provides new avenues for rich visual expression. We also intend to marry the Pixlr team’s web development experience with our expertise in mobile app development to help people everywhere be creative on the devices of their choice.”
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