Kelway snaps up SAM Practice
Kelway has bagged yet another company, its third acquisition this year. The VAR has purchased software asset management services provider, SAM Practice, strengthening its managed services business.
Kelway has previously partnered with SAM Practice, and says the decision to buy the firm stems from growing demand for software asset management, generated by corporate governance and compliance requirements, and a need to help businesses minimise software risk and licence cost.
SAM Practice CEO Jason Allaway will take the role of head of Software for Kelway. He says: “Kelway has built an impressive business and we are excited to be joining the company. We’ve worked hard to define a comprehensive range of services to help businesses efficiently and cost-effectively manage software licensing, compliancy and risk. These services bring new capabilities to the Kelway portfolio and are a natural fit, enabling both companies to offer more to existing customers and take advantage of new opportunities throughout the UK.”
Kelway CEO, Phil Doye, adds: “The acquisition of SAM Practice adds a vital new dimension to our service offering. The SAM team brings a wealth of licensing and software management experience and we are now in a position to help our customers make significant cost savings across their IT estates.”
This latest acquisition rounds off a busy buying year for Kelway, beginning in February with the purchase of VMware specialist, Panacea Services and followed in May with the acquisition of infrastructure solutions provider, Repton Holdings.

