Genesis re-brands and outlines acquisition plans

Genesis Communications has revealed it has changed its name to Outsourcery, and that it is planning to acquire more specialist providers in a bid to become a major hosted SaaS provider in the UK.

Outsourcery says it aims to spearhead the development of the UK SaaS market and hopes to broaden its unified communications (UC) portfolio through an aggressive growth strategy, which has already seen the acquisition of hosted Microsoft Dynamics CRM services provider, Increase CRM and the business and assets of THUS Mobile, earlier this year.

Piers Linney, director of Outsourcery, comments: “Genesis has been focused on providing the leading suite of mobile and hosted IT solutions for small and medium-sized enterprises in the UK for some time. The rebrand to Outsourcery is about representing this through our brand and showing that we’re serious about our goal of offering one of the world’s leading UC product sets.

“Acquisition of customer bases will be an important part of achieving that goal and we’re particularly keen to add professional services capabilities in SharePoint and hosted voice to our portfolio.”

Martin Walker, Software Services - UK lead, Microsoft UK adds: “Outsourcery is a Microsoft Gold Partner with eight Microsoft competencies and a proven history of supporting the development of the Software+Services market.  The rebrand proves the company’s commitment to this marketplace, in line with our own.  Microsoft is working closely with its partners to take Software+Services solutions to market and we applaud Outsourcery’s dedication to making these products accessible to as many resellers and businesses as possible.”