FrontRange revamps reseller programme

FrontRange Solutions, developer of IT Service Management and Infrastructure Management software, says it has simplified engagement and introduced deal registration to its global Partner Programme.

Steve Feeney, UK sales director for FrontRange, says: “With the acquisition of both Centennial Software and Enteo, we’ve brought the best parts of all three partner programmes and created a scheme which offers transparency and consistency to all FrontRange partners, no matter which products they sell.”

The programme has two partner levels, 'Advanced' and 'Platinum', based on revenue contribution, skills development and marketing engagement.
The revised programme provides sales and technical training with a strong focus on collaborative marketing, joint initiatives and joint case studies, says the firm. A new web-based Lead Registration Programme has also been introduced is being rolled out with new contracts and agreements that have a “consistent margin structure across all products” (previously there were different margin levels for each product), depending on the level of the partner.

For alliances and companies that don’t want to be a fully certified partner, there is now a scheme to reward partners for opportunities they refer to FrontRange. Existing partners within the programme can also refer opportunities in solution sets they are not accredited for and receive a referral fee when the opportunity is closed by FrontRange.
The programme does not change for partners representing the GoldMine CRM product line, also developed by FrontRange Solutions. There is a referral programme for non-certified partners in any given solution set.