BullGuard resellers reap rewards

BullGuard has announced the results of its reseller incentive programme for Q2 2010.

As part of an on-going quarterly incentive programme, BullGuard resellers were incentivised to increase their monthly activations of BullGuard Internet Security. An all inclusive weekend away to Copenhagen or £1500 in cash was up for grabs for the two resellers with the highest percentage increase on their monthly BullGuard product activations in Q2.

Pudsey Computers, a small family business with a retail shop in Pudsey Town Centre, is one of the winning resellers. Pudsey Computers supply hardware, software and peripherals as well as services to support these products. Says Steven Lightfoot, partner at Pudsey Computers: “We have been a BullGuard reseller for nearly a year now, and have seen continued growth within 2010, especially with the release of Version 9. With a big sales push throughout Q2 2010 we managed to increase sales massively and we’re extremely happy to hear the news that we had won BullGuard’s sales increase incentive of £1500, which came at the perfect time for us, as we are just about to invest in a phone system to maximise sales leads through our two retail stores.”

The second winning BullGuard reseller is YoYoTech, a retailer selling PCs and computer components on Tottenham Court Road. Ravi Popat, Purchaser at YoYoTech commented, “We were really appreciative of the sales incentive in Q2 and our staff really engrossed themselves in the challenge. We saw the incentive as a great opportunity to reward our staff. Between system builds that we installed BullGuard on and retail copies over the counter, we were able to accomplish a tremendous sales month, the staff themselves exceeding internal targets. The bonus has been distributed amongst our staff which they were grateful to receive and we were extremely pleased to pass on to them for all their hard work.”

“A high percentage of BullGuard’s offline sales through distribution are to independent resellers,” says Alan Case, UK sales director of BullGuard. “Working closely with our independent resellers remains a core focus of BullGuard’s channel strategy as we have a strong brand within this market. Our quarterly incentives for resellers are just part of our ongoing dedication and commitment to assist our partners to improve on their BullGuard sales. As a result of our focused sales effort in this channel, BullGuard has increased its active reseller base by over 100 percent to 855 as of the end of Q2 2010.”