Bloxx builds business with latest launch

Web filtering company Bloxx has outlined plans to grab a share of the email security market from its bigger rivals.
The web filtering specialist recently introduced a third product to its portfolio – the Bloxx email filter – to sit alongside its web and media filters.
Bloxx has recorded 80 percent growth over the past two years, driven largely by its web filtering business. Speaking about the latest addition, Jim Black, marketing manager at Bloxx told Channel Pro: “We looked at the [email filtering] market for couple of years, but it was a mature market that was almost transactional... we wanted to wait until we had a strong USP.”
Black says the new offering incorporates Bloxx’s Tru-View technology to determine where any email has originated and categorise it, based on an organisation’s own email usage policies. For example, email from an auction site can be set to be delivered automatically at lunchtime. “It gives more flexibility to [companies] as to how they manage non-business emails, as they can develop their own policies,” says Black.
Black also says the firm has seen success with its Media Filter, which it launched earlier this year. The Filter enables students access legitimate learning material found on school-blocked sites such as YouTube. “Our original target was education, but we found many organisations want to take advantage of content on YouTube – in the medical field, or health and safety for example,” explains Black.
Currently, 50 percent of Bloxx’s sales go through the channel and Black says the vendor will continue focusing its efforts on its Platinum partners. He also confirms that the recruitment of ex-Websense UK sales director Pat Dunne “is opening doors for us, giving us credibility. We’re starting to engage with bigger players.”