COMPUTERLINKS re-structures business

Distributor COMPUTERLINKS says it has “re-engineered” its UK business model to deliver services around technologies such as virtualisation, cloud computing and IP-based physical security.

David Ellis, formerly director of e-security, professional services and training will lead COMPUTERLINKS’ New Technology and Services Division while David Caughtry, formerly director of e-business, will head up the company’s Core Technology Division.

The announcement follows the launch earlier this year by the distributor of a new suite of virtualisation services designed to provide its partners with higher margins when recommending solutions from vendors such as Citrix, Microsoft, The Virtual Machine Company and VMware.

Mark Norman, managing director of COMPUTERLINKS UK & Ireland and COO of COMPUTERLINKS AG, explains: “The channel is under increasing pressure to find new ways to improve profitability, and distributors are no exception. By developing intellectual property that our partners can draw on, we are creating new, low-risk revenue opportunities without the need for them to invest in costly infrastructure.”

The new management structure is initially being implemented in the UK, and will be rolled out on a global basis as local markets mature, says the firm.

David Ellis, director of new technology and services, says: “We’re investing in new technologies such as virtualisation and cloud using our heritage in networking and TCP/IP and our core strength within IT security. It’s a natural evolution for us and one we believe will be welcomed by our customers who look to us to help them deliver solutions not only in new technologies, but also in expanding geographical areas.”