Sourcefire unveils new global channel programme
Cybersecurity vendor Sourcefire (Nasdaq: FIRE) has launched a new tiered marketing and training programme for its resellers and distributors, in an effort to increase the amount of its product sales and services going through channel partners.
Sourcefire says through the Global Security Alliance Channel Program it has aligned its field sales team and marketing programmes with channel partners and added increased training and incentives.
“The channel is extremely important throughout the security industry, but our competitors have traditionally undervalued these relationships,” says Tom McDonough, president and COO at Sourcefire. “With an ultimate goal to drive 100 percent of Sourcefire’s revenue through the channel, Sourcefire is working closely with our partners to institute programmes that will help them further strengthen customer relationships and loyalty.”
“Over the past six months, we have collaborated with resellers and distributors around the globe to build this programme, designed for our partners, by our partners. As a result, the Global Security Alliance Channel Program aligns with their goals,” adds Chris Peterson, VP, worldwide channels at Sourcefire.
Sourcefire is now offering deal protection and pre and post sales training and certification, as well as providing partners with various training options, including instructor-led sales engineer and implementation training, focused on all of the company’s commercial solutions. It is also offering two new professional services training and certifications for Sourcefire SE Certification and Sourcefire Certified Consultant. As a Trusted Alliance Partner for (ISC)2, Sourcefire offers students in the Sourcefire SE and Consultant certification courses the ability to earn one Continuing Professional Education (CPE) credit for each hour of education earned.
The vendor is also offering market development funds and lead referrals, as well as financial incentives and rewards for investment.
