TP-LINK inks deal with Micro-P

Manufacturer of SOHO and SMB networking products, TP-LINK, has announced a UK distribution agreement with Micro-P.

The move is in line with TP-LINK’s “rapid expansion into the UK market”, according to the firm. It says by working with Micro-P, it will to protect channel margins through discounts and promotions for distributor partners.
Micro-P joins EntaTech, TP-Link's other UK distributor.
Also, as part of investment plans for the channel, TP-LINK says it aims to launch a channel partner programme in “the latter part of this year”. Says Eric Wang, country manager of TP-LINK UK: “TP-LINK has always highlighted the importance of the channel to its expansion into the UK.

“Micro-P’s excellent reputation technically and commercially immediately appealed to us.”

Phil Brown, Micro-P’s commercial director adds: “TP-LINK compliments our current networking portfolio and with the resources we have at our disposal, we are uniquely positioned to increase market share to etail, retail and SMB customers.”

The Chinese firm says it aspires to become “one of the top three networking brands” in the global market.