O2 eyes fixed resellers for new programme

O2 has unveiled a new programme which will see it working more closely with companies who already operate in the fixed and IT space, but don’t currently offer mobile.
Firms that join O2’s new ‘Joined up Communications Channel Partner’ programme will receive benefits and rewards for working more closely with the operator.
White label
The programme has been built on insight from the fixed and IT reseller market, and O2 says enables it to offer a white label billing solution for mobile voice and data to fixed and IT resellers that do not currently offer mobile services.
The first three partners O2 plan to work with are: Total Ltd, Daisy Mobile and Fidelity Group. It is expected more will be invited to join the programme in the coming months.
VARs and fixed line resellers will be able to offer mobile voice and data using their own billing platform and brand, thereby retaining ownership of the customer, says O2.
Best of both worlds
Says David Plumb, head of SME sales for O2: “We have been looking for some time at ways in which we could engage further with fixed and IT resellers who have very strong relationships with their customers through the hardware and services they provide. When we launched our ‘Joined up’ packages last year we were keen to explore new ways of working that could give us more ways to sell complete solutions.
“By launching the Joined up Communications Channel Partner Programme we can give wholesale partners the best of both worlds, taking the learnings from our Centre of Excellence programme, while helping them to sell mobile to their own fixed customer base.”