IT charity event celebrates record numbers
Byte Night, the IT industry’s charity sleep out event, has announced record registrations for its 2009 campaign. According to figures released by Action for Children, the charity for whom the event raises money, current registration numbers are up more than 100 per cent compared to this time last year.
By the end of July 2008, 218 IT professionals had signed up to take part the various Byte Night sleep outs. But Action for Children can report that over 450 have already registered for the 2009 campaign. London has seen the highest number of sleepers so far, with 294 IT executives pledging their support. The regional events have also enjoyed record interest with speedy sign ups for events in the Thames Valley, Manchester, Newcastle and Edinburgh.
The news comes after worries that the downturn would impact the success of this year’s event. But with record numbers signing up, it’s clear the IT industry’s appetite for charitable giving is stronger than ever.
“I am simply staggered by these figures,” says Ken Deeks founder of Byte Night and Director of The Amber Group. “After more than ten years of Byte Night, I continue to be amazed by the generosity of the IT industry. Despite the worries and pressures brought about by the economic crisis, their sense of social responsibility and enthusiasm for the Byte Night cause is stronger than ever.”
“This really is fantastic news,” says Polly Neate, executive director of External Relations and Communications at Action for Children. “The record registration numbers so early in the campaign reflect the hunger for active participation. People really want to feel they are making a difference and contributing to the success of the event, which is brilliant.”
Despite the growing excitement, Deeks is keen to urge against complacency: “We must not rest on our laurels; there is still work to be done. It’s now down to friends, family and colleagues to support those sleeping out. Downturn, or no downturn, we must hit our targets and raise the money.”
Sleep out events will take place in London, Edinburgh, Newcastle, Manchester, and the Thames Valley on 2 October.
