O2 channel celebrates best ever Quarter

Six months after O2 announced its intention to grow its market share through its partner channel, the operator has announced a series of best ever performances.
In the second quarter of this year, O2’s partner channel experienced its best quarter ever for all connections and Blackberry connections. It was also the best ever quarter for the Centre of Excellence partners and both strategic partners, Avenir and Azzurri.
Revenue share
The results, say O2, is an example of the success the channel partners have had since O2 launched revenue share back in late 2008. Says Ben Dowd, O2’s business sales director: “I believe strongly in the partner channel and these results show that our partners also believe in us. In December 2009 I personally asked our channel partners to support our strategy to outpace the competition and achieve their best ever performance in 2010.
“I’m therefore delighted to have had our best ever quarter in Q2 and we thank our partners for their incredible performance. I also want to thank the dozen or so new partners who have recently moved to O2 from the competition for their belief in us. We fully intend to repay your belief in us over the coming years.
Criticism
“We took a fair amount of criticism when we launched revenue share, but I thoroughly believe these results bear out the fact that it was the right thing to do,” he adds.
The quarter highlights included Avenir Telecom achieving its best ever quarter result. Says Avenir MD Andy Tow: “We’re delighted with all our partners’performance and this has now set a standard for future months. Setting new sales records in the SME segment, as the effects of O2’s strategic partnership with Avenir Telecom continues to bear fruit, is something I am extremely proud of.”
O2 Landline sales continue to grow, with Davison Communications achieving the biggest Joined up Communications win through a partner. Georgie Gardiner, MD of Davison Communications explains:
“The support and collaboration of O2 was instrumental in helping my company secure this order. This customer was not only impressed with the savings achieved, he also committed for the first time to a 24 month contract term for landline, when historically he has only ever signed for 12 months.”