Armour Home unveils football focus

Distributor Armour Home is getting in on the act in the run up to the 2010 World Cup with the addition to its portfolio of the mi-football iPod speakers from mi-dockspeakers.

Says Kevin Taylor at Armour Home: “We are very pleased to be working with mi-dockspeakers to launch the mi-football in the UK. Its products are fun yet stylish and combine great sound quality with compatibility to deliver outstanding performance. It fits well with our portfolio of vendors and we look forward to driving sales in the UK, especially during the Christmas period.”

“We noticed a gap in the market for a high quality iPod speaker that would appeal to the 27 million football fans in the UK, adds Rhidian Crichton-Stuart at mi-dockspeakers. “As Armour Home is Europe’s largest independent distributor of hi-fi, home cinema and home entertainment systems, the company ticked all of the right boxes. Since signing with Armour Home, we have already secured large volumes of orders from major retail stores including HMV, Harrods and Selfridges.”