Entatech launches gaming brand

News Sep 09, 2013

Entatech launches Ministry of Gaming brand alongside key vendors

Entatech UK has gathered together a number of gaming specialists to launch a new brand, the Ministry of Gaming.

The brand was devised in a bid to help invigorate the market, increase brand awareness and drive enthusiasm among both resellers and end users, says the distie.

The Ministry of Gaming’s current vendor line-up comprises Mad Catz, Fractal Design, XFX, Gigabyte, AMD, ZOTAC, NVIDIA, iiyama and ARCTIC.

Entatech says each vendor has been chosen to represent a specific niche within the market. Not only does this ensure that there is no conflict within the Ministry, says the firm, but that all product areas within the channel are covered.

“Entatech distribute a number of fantastic gaming vendors, all of whom boast some brilliant, top-of-the-line products and our aim is for the Ministry to provide us with an additional avenue in which to give these brands and products the exposure they deserve in order to get them into the hands of the target market – avid gamers,” comments Iain Gillogaley, gaming, peripherals & audio channel Manager at Entatech.

Vendors are provided with exclusive marketing activities via Entatech, including online, print and events, increasing the audience in which the Ministry and chosen products will be exposed to.

Resellers who join the Ministry will have access to exclusive bundles and buy-in deals, as well as sample products, giving them a first glimpse of the latest models to hit the market. They will also benefit from a huge marketing platform, providing them with end user exposure, at no cost, says Entatech.

Image: Shutterstock

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