NetApp to provide one programme for all partners

News Sep 04, 2013

One programme to rule them all, says NetApp

NetApp (NASDAQ:NTAP) has overhauled its partner programme to offer just one programme for all types of partner.

The new programme’s structure aims to replace the firm’s previous siloed approach: “Now, a value-added reseller can also be a service provider, and a service provider can also be a systems integrator without changing contracts or losing benefits in his current programme,” says the firm.

NetApp claims the shift to a one-programme-model puts the partner “into the driver’s seat” as they can add or adapt capabilities without being confined to different programmes and their requirements.

The vendor also says it will now provide only one contract for resellers, service providers, systems integrators and vertical solution integrators, who can access to the same incentives and support. Partners can choose to remain in their current contracts or switch to acquire new capabilities, including cloud, services and support, specialisations for FlexPod, SAP and VDI, and clustered Data ONTAP.

Partners are now recognised for their actual capabilities, not programme membership, says the company.

“We want to enable partners to go-to-market in the way that they want to and to be able to choose the best blend of products and services that address the changing business needs that their customers have,” comments Peter Howard, VP global channel sales, NetApp.

“This is not a new programme, but the evolution of the same programme we have been recognised for globally for years,” he adds.

NetApp has also launched a searchable online Partner Directory on its website, which will concentrate partner-related information under one landing page. Search functions will help customers and NetApp field teams find the right partner through combinations of solutions, capabilities, services offerings, location, and more. The new tool will also serve partners to promote publicly all the capabilities they offer and expand the reach of their business.

“We encourage our partners to invest in the future of their business with NetApp and value and reward all efforts in a completely new way,” saysa Thoms Ehrlich, VP, Partners and Pathways EMEA, NetApp. “More agility on various levels and simplified ways to profitability are key to success in today’s dynamic business environment.”

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Image: Shutterstock

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