Box ‘laser-focused’ on European growth

News Christine Horton
Feb 06, 2013

US cloud firm to use UK as base for international expansion

US cloud-based file sharing and backup company Box has outlined ambitious plans for international expansion, including building a European channel sales force.

The firm’s strategy includes recruiting a thousand new employees worldwide in 2013 – almost a hundred of which will be in London, its chosen base for its European expansion.

Box was founded in 2005 as a college business project by 27 year old CEO Aaron Levie and CFO Dylan Smith. The California-based firm provides a secure content sharing platform that can be accessed through smartphones and devices, and extended to partner applications such as Google Apps, NetSuite and Salesforce.

The company has enjoyed good fortunes; it’s currently used by more than 150,000 businesses worldwide – with 15 percent of users outside of the US – including 92 percent of the Fortune 500. In 2012 sales increased by 150 percent, with the average deal size increasing four-fold.

“We are witnessing a once in a generation transition – post-PC devices and cloud applications are profoundly changing both the ways people work and how businesses buy and deploy technology, and it’s happening faster than anyone could have predicted,” comments Levie.

The firm has also unveiled the Box Partner Network, an ecosystem of strategic alliance, channel and platform partners. In the last four months, it has signed 50 resellers globally to the Box Channel Programme, which it says offers recurring revenue terms, training and MDF and deal registration.

Partners can choose to refer leads to Box and earn a commission for the first-year contract, or they can resell Box and earn revenue for the life of an account.

“Content and collaboration sit at the heart of almost every business process. With our growing network of partners and developers, Box has a huge opportunity to help businesses navigate this massive shift,” adds Levie.

Image: Shutterstock

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