Nitro PDF hunts for UK resellers for Adobe alternative

Nitro PDF, the firm that calls itself “the alternative to Adobe”, has officially launched in the UK market with the introduction of its latest product, Nitro PDF Professional v 6.0.

The firm is now looking to recruit resellers in the UK to take on Adobe in the market. It hopes to tempt resellers to its Nitro Reseller Programme by offering improved margins compared to the alternative desktop PDF creation suites on the market.

Nitro PDF Professional 6.0 is designed for business users, and the firm claims it delivers 50 percent faster and higher-quality PDF creation, and “the world’s most accurate PDF-to-Word conversion.”

CEO of Nitro PDF, Sam Chandler claims the new product “is better than Adobe’s, better than anything else on the market.”

Nitro PDF was founded in Melbourne, Australia but is now headquartered in San Francisco after developing plug-ins for Adobe Acrobat for ten years. Nitro PDF Professional was launched in 2005 and the firm was quickly recognised as “the other PDF company”, stealing market share from Adobe, according to Chandler.

“Nitro PDF built the largest PDF software user base in the world after Adobe with 25-30m users and 1.5m new users per month,” he says.

Chandler told Channel Pro. “Revenue doubled in 2008 with hundreds of thousands of Nitro Pro licenses sold to date and it is on track to more than double revenue again in 2009 ($10m+ USD) after winning large corporate/enterprise accounts from Adobe.”

Chandler says the vendor is looking to recruit corporate resellers, niche vertical market resellers (education and government), VARs and OEM/bundling partners.

“Nitro’s reseller strategy in the UK is quite simple – we are looking to partner with the best companies in order to help give our business the focus required in the region, while assisting to rapidly extend our reach and the adoption of Nitro Pro as the de facto alternative to Adobe Acrobat Standard,” he says.