Nimans unveils sales campaign across all brands

Following its announcement this week that it’s ditching its direct sales arms to focus solely on the channel, Manchester-based distributor Nimans has unveiled a multi-brand reseller campaign programme for its resellers.

The new ‘Multiplier’ proposition includes system bundles, lead generation and zero percent finance offers, which was previously only available to Avaya resellers.

Nimans’ business development director, Richard Carter, says the Multiplier initiative will help resellers across all system brands get the most out of their relationship with Nimans: “Multiplier puts added power into sales campaigns, enabling resellers to accelerate their revenue streams by taking advantage of a range of valuable business generation tools across all our seven system brands. It’s all part of our fresh approach to forming closer partnerships with customers and suppliers,” he says.

Each campaign runs for three months and will then be updated with a set of new value-add offers. Other incentives are also being planned for Nimans’ six other system brands, says the firm.

Avaya resellers can take Power Build system bundles that feature an extra 10 percent off rpp which equates to up to 17 percent off cost price. The set of six IP Office bundles aim to stimulate sales at the sub-30 end of the market, and are complemented by a set of application-based technology packages for key market sectors such as office and teleworkers. 

In addition, Nimans will for the first time, use telemarketing to generate sales leads for resellers.