Kyocera gets partners on board in toner campaign
Kyocera has launched two partner programmes to combat sales of non-genuine print toner.
Published on Aug 12, 2009
Printer manufacturer Kyocera has unveiled a new scheme to combat sales of third-party toner in the channel.
Kyocera has created a Consumables Direct Partner Programme to reward direct partners who distribute the company’s toner and ensure that end-users are using genuine Kyocera consumables.
The programme aims to add value and reward direct partners through various marketing initiatives, including sales and marketing support, sales management, promotions and lead generation. So far distributors VOW, UFP, Westcoast, Advent, Midwich and Spicers have all signed up.
Kyocera has also set up a Consumables Business Partner Programme that recognises select resellers for supplying genuine Kyocera consumables.
“We believe by implementing these programmes, Kyocera are tackling the issue of non-original toner successfully. We have a strong process in place to deal with non-genuine product and the companies associated with this trading. We hope by getting partners on board, we can continue to sell genuine toner and see a growth in our consumables business in the forthcoming quarter,” said Charlotte Elmer, Kyocera’s consumables and spares manager
