Security veteran Parkin joins Sunbelt as sales director EMEA

Sunbelt Software, provider of Windows security software, has appointed David Parkin as sales director for EMEA.

Parkin will be responsible for developing the company’s go-to-market strategy across its enterprise and consumer security products, as well as expanding the Sunbelt Software channel programme. He will also be responsible for Sunbelt’s customer service and satisfaction activities, helping to drive adoption and strengthen the company’s position in the antivirus and anti-malware markets.

As part of the company’s enterprise security channel programme, Parkin will engage and recruit resellers as well as run end-user marketing activities to drive awareness of Sunbelt within the market, says the company.

“The enterprise security market continues to be a fast-moving, dynamic environment, and Sunbelt’s entry into the UK comes at an interesting time,” says Parkin. “I see that Sunbelt has a great opportunity to shake up the antivirus industry, taking on the established vendors in this space by offering better performance and more cost-effective approaches. I’m looking forward to expanding the UK enterprise channel for Sunbelt, as well as growing the company’s footprint across Europe in the long term.”

Parkin joins Sunbelt from BakBone Software, where he was Northern European sales director and responsible for corporate and channel sales in the UK, Benelux and Nordic regions. Previously, he spent more than eight years with Symantec running the company’s sales and channel activities.